• Journal of Internet Computing and Services
    ISSN 2287 - 1136 (Online) / ISSN 1598 - 0170 (Print)
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Search: "[ keyword: innovation resistance ]" (1)
  1. 1. A Study on Factors Affecting Innovation Resistance and Intention of Use of Social TV Non-Users: Focused on Innovation Diffusion Theory and Innovation Resistance Model
    Byung-Hye Lee, Vol. 18, No. 6, pp. 101-112, Dec. 2017
    10.7472/jksii.2017.18.6.101
    Keywords: innovation characteristics, perceived risk, innovation resistance, Intention to Use, social TV